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AdTech 2016 Wrap

adtech

Cross-posted on Flack’s Revenge

I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors.

It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 subway line, too close to keep me from work’s orbit). Some of the most interesting things are not in the program – they occur “interstitially”, during networking and conversations in-between sessions.

E.g. at the happy hour on Wednesday I chatted with a number of very compelling startups and established players. I list a few below, and also include some of the top tweets related to the event.

  • Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs.
  • Adaptive Campaigns – It’s a programmatic real-time engine that delivers the most relevant ad content for every impression; there’s some pretty interesting predictive tech behind Adaptive.
  • Algomizer – Interesting Israeli tech that helps improve online marketing results.
  • MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions.
  • Sigmoid – Big data analytics, applied to advertising (and other markets).
  • Wynzyn – Incentivizes consumers to watch ads – they have some pretty incredible attention and conversion numbers.

 

Those who think, think, those who do go to AdTech

ad-tech-banner

AdTech is next week at the Javits Convention Center to NYC.

You go because of who is there. Both the exhibitors and the other attendees. There is budget and an immedicaly to be a first mover. If you have an offering for the adtech community attending is a lot cheaper, faster, and more efficient, then making 20 or more sales calls.

Your customer is there, so should you.
Your compeditor is there, so should you.
Your next job is there, so should you.
Your company’s partner, customer or buyer is there, so should you.

New York is such a big place. The world comes to NYC. There is a cost to Ad-Tech. It removes those from attending who aren’t serious. For your business and your career its both time and money well spent.

Speakers

Startup World Cup We’ll feature the US debut of the Startup World Cup U.S. regional competition. This is the first ever event of its type, organized by Fenox Venture Capital, a Silicon Valley-based multinational VC firm. You may have seen this release a couple weeks ago.

There will also be a new immersive content area called “Machina.” The folks developing the show for the community really believe brands, marketers, advertisers are only beginning to understand the potential of VR and AR, and MR, so as part of the new ad:tech, they will bring the best of the future of martech to the audience. Some amazing immersive content and presentations by a diverse mix of co’s will be happening here @Machina.

A few quick highlights.

Keynotes with Rishad Tobaccowala, Chief Strategist and member of the Directoire+ of Publicis Groupe, Guy Primus, Co-founder and CEO of The Virtual Reality Company, and Laura Henderson, head of Global Content & Media Monetization at Mondelez International.

Heavy-hitting discussions

Advanced TV

Addressable Advertising

Crowdfunding

Future of Search and Social Good.

Take our survey You will receive a discount code in your email by monday.

Hope to see you there.

Where the jobs are and where the jobs are going…..

Linkedin is a way for HR people to stay fully employed. They fill round jobs with candidates who fit in round job roles. The best way to get a job is from those who know what you do and that you do it well.

Angel list for me has become more active. Its more for earlier companies seeking capital or senior management or advisors. The only communication I received was from a startup founder. He wouldnt give up. I finally spoke to hiim. He is raising money for his last mile delivery service. Its operational. I’m wasn’t interested. Put persistance pays off, sometimes. He has raised 2/3 of his round. He has called 300 investor prospects and received 11 checks. He will do it. Thats what Angel list is for. Prospecting for investors and talent for your startup.

Not only is it talent, but its, as Steve Jobs used to say, in the words of Wayne Gretsky, the don’t skate to where the hockey puck is, you skate to where its going. If you want to know where the job opportunities are read on…

And if I may some some words about Jim Sternes eMetrics Summit. Jim knows where the hockey puck is going. Read on….

Having just attended eMetrics, the world will change a lot. If you don’t manage your data you will drown in it. Our Jim Sterne is the data diva? Excellent all around. If you are looking for new client offerings or for internet use its going to be hot for years to come.

See Tom Smart’s keynote and other

presentations. http://www.accelerating.org/slides.html

Link to slides from

Oct 2016 | eMetrics Summit NY (SLIDES) Smart Agents and the Future of Marketing (40 slides). A big picture look at the bright and disruptive future of Smart Agents, for marketers and analysts. We’ll consider the future of values marketing from an agent perspective, and look at opportunities and pitfalls in agent use in eight categories: Consumer Goods and Services, Media and Education, Social, Financial and Productivity, Health, Political, Environmental, and Security Agents. We’ll end with a few action items for analyst ROI with respect to agent tracking and use in the near term.

Want a good jobs board? The digital analytics associations jobs board has ten jobs for every applicant. www.digitalanalyticsassociation.org.

Where technology innovation only happened on desktops, then a laptops, then phones, now iOT, every thing, living or battery operated will have its own DNA for both itself and its actions.

Want to live a stop shelf life get onboard. the laggards live in stearage.

https://www.emetrics.org/

Professional services are those services which you do not have a degree or a license or certification or registration. They aren’t your core skill set and you don’t perform them daily. Like flying a airplane.

The secret to finding the best professional service providers is to find the provider with customers that you want to do business, either now or later. Its all about leveraging your vendors relationships.

For example banking. More specifically Start up banking.

The bank I would use is SiliconValley Bank as they are early lenders to cash flow positive enterprises. They have a huge phone book of both companies and investors. And they are active in lending/investing before other banks.

It’s best if you have an introduction to them from someone they respect. Their customers or professional service provider whose clients bank with them.

As with all your professional service vendors, you should pick the ones which have relationships with those types of companies and individuals you want to associate with as your company grows.

A friend started a food blog. He hired an expensive west coast law firm. I wondered why he did it. He was smarter then I. When there started to be consolidation in the online space his company was purchased by a major media company. His unfair advantage was that this major law firm client was the company acquiring his.

The best networking isn’t always your friends but their friends. First you learn who is really a friend. And who is a frenemy. Those who help are friends, those who don’t are too worried about how your relationship will change if you move up the food chain.

Maestrano Launches in US via NYC Office

It’s the First Cloud Platform to Share Data and Insight Across Key Software Applications

Australia-based Maestrano is bringing its proven app connectivity solution and marketplace to the US. Maestrano equips enterprises to better engage with SMB customers via a platform that combines cloud applications and services, integration, and a reporting dashboard that provides real-time business insights.

Maestrano’s turnkey platform and marketplace make it easy to connect business applications – no software development is required. This means SMBs no longer need to choose between best-of-breed technologies and software suites; they can have the best of both worlds. It gives enterprises a way to better support and engage SMB customers, through software and integration with their own applications.

“Maestrano democratizes access to business applications, allowing enterprise clients to equip
companies of all sizes with the same sophisticated app and data integration that was previously
available only to the largest organizations,” said Stephane Ibos, CEO of Maestrano. “We believe there is a strong opportunity for large enterprises like financial institutions to improve customer loyalty and retention by differentiating themselves and playing a pivotal role in client IT initiatives.”

Maestrano’s big data engine provides enterprise-level analytics and identifies actionable insights. It works out-of-the-box, using information from an organization’s entire suite of software solutions.
Once aggregated, the data can be analyzed to identify inefficiencies and opportunities.
The platform uses a patented Enterprise Service Bus (ESB) approach to connect apps in the company’s marketplace without relying on development or APIs. By creating and transporting individual objects through an organization’s cloud-based applications, Maestrano garners considerable efficiencies for its users.

Among other benefits, users of Maestrano’s platform will see:
● Improved security and business continuity preparedness
● Decreased reliance on data entry throughout their organization
● Access to an ever-growing suite of applications that can be incorporated seamlessly to
address business concerns.
● Immediate opportunities to improve operations, as a result of Maestrano’s big data
application

The core technology of Maestrano was developed by software engineers using defense- grade
technologies and architectures, and has been used in a variety of mission-critical settings. Major
organizations like PricewaterhouseCoopers are among enterprises offering Maestrano to their clients.

emetrics

There are a lot of bad events happening these days. Usually run by those who think and don’t know and reward themselves for showing up. I don’t have time for that type of event and you shouldn’t either. I want to go to events put on by those who both know and do.

For those of you with the interest and need there is an event that is flying under the big radar of what is NYC.

The eMetrics Summit is coming to NY (October 25 & 26) it is the most comprehensive, forward-looking conference covering the impact of data and technology on marketing ROI. Learn how to make the most of today’s tools and techniques, get a glimpse of what technologies are on the horizon and receive expert guidance on the resources necessary to leverage them effectively.

Good people, state if the art solutions. Remember it’s all about the data.

https://www.emetrics.org/new-york

If you have a job you will make yourself more valuable both in your present position and to future employees. Who you meet, both exhibitors and fellow attendees are there to share knowledge and help. One of the best things about focused trade shows is the surprise of who you are going to meet.

Heres some same copy for those of you who have to ask your boss.

HINT: Boss you really should go to this, if you can’t, I will.

Convince Your Boss

Letter Template

Funding Approval Success Tips
(or: How To Convince Your Boss)

Sometimes it’s tough convincing the boss to let you spend the money on a conference. Sometimes it’s tough convincing the boss to let you spend the time on a conference.

Make the Deal Numerical
Agree that if the boss will let you go, you will commit to
improve ( some KPI )
by ( some percent )
in ( some time frame )
after you get back.
Find Another “Boss”

Thanks to Liz Donaldson for this one:

Seek out the groups in your organization who benefit from your knowledge, then find their boss. Prepare a solid business justification. Email and visit in person the list of target bosses. Borderline on being a pest. They may finally approve the expense just to make you go away. Always have a list of spare bosses in your pocket in case you need them. Before you know it, you have an email thread going between bosses who are willing contribute to the expense.


39% Cookie Deletion!

Show enthusiasm, sincerity and volunteer to sleep in your car, share a room or walk to the conference to reduce the expense. Assuming success, follow-up after the conference with the same list of target bosses, regardless of their contribution. Make sure you have memorable and timely information sharing sessions after the conference. Remember, you want to attend the conference again next year.

Feed Them Thanks to Alex.Cohen@refinery.com

Bosses love efficiency. Bosses also love food. If you combine the two, you’ve got a powerful selling point for approval: a Web Analytics Lunch & Learn. When you invite your boss, promise to create a presentation about what you learned at the eMetrics Summit – which you will deliver with tasty sandwiches – to your coworkers. You get to go to Washington D.C. and your boss gets to rationalize the expense as training for the whole department or company! (You can even use actual cookies to talk about cookies, because everyone likes desserts).

Find a Different Color of Money

Budgets are tight all over, but not all budgets are created equal. While your department may not have any discretionary coin for web analytics, there may be a different fund somewhere that can cover a few days of a conference. Talk to your colleagues about possible resources available under different names:
* 
Education
* 
Training
* 
Seminars
* 
Conferences
* 
Travel
* 
New Projects
* 
Special Projects
* 
Software Evaluation
* 
Infrastructure Improvement
* 
Executive Leadership
 
You never know until you ask.

Tough Times Call for Tough Measures

We have more work to do than ever before and we’re still short on resources. Shouldn’t we be taking a hard look at whether the work we’re doing is the right work to be doing?

Manage By Objective

In order to know whether we’re doing the right work, we need to know what our objectives are. In order to know what our objectives are, we need to know what others are achieving online. Where else are we going to get web measurement best practices?

Stake Your Reputation On It

My department’s morale is low at the moment. We know the web is capable of great things, but we want to quantify it. We want to implement some specific metrics that will show how the work we’re doing is making a difference.

Making the Most of What We’ve Got

The web services organization has been cranking out reports for lo, these many years. It’s time the people who are trying to accomplish things online understood those reports. It’s time we learn which metrics are most important so we can accomplish more.

Where Else Can We Find Good People?

We’re in the process of ramping up our web analytics department and we need to hire new resources. Spending a few days with a bunch of experienced people is a much better way to get to know them than interviewing each one for an hour.

Where Else Can We Train the Good People We’ve Got?

The eMetrics Summit starts out with an official Web Analytics Association Training Day. It then has three days of four simultaneous tracks covering the whole spectrum of online success measurement. There’s no better way to get all of our people up to speed this fast – and there’s a Bring the Team Discount for every Summit.

Show Off Some Specific Goals

This is where you get to put yourself on the line. Show your boss a list of your personal objectives. Include things like:

* Bring back three different ideas on how to solve our _____ problem.
* Meet three people to add to my personal network who are knowledgeable about ___.
* Identify the two technologies we should seriously consider in the next three months.
* Go to three sessions that are outside my area so I understand the Big Picture better.
* Find no less than four consultants who can help us.
* Find two or three potential new hires.
Need to convince yourself?
Wandering the halls of your business is an unlikely way to find somebody who understands your concerns and your worries about integrating web data with customer relationship management data and customer satisfaction data. The eMetrics Summit offers a conference full of them.

Let’s Make a Deal

Bob Britz, Master Certified Business Coach wrote in and said:
I read your insert on how to convince your boss – being the boss I didn’t find anything that addresses the business needs, pain, or upside of having someone attend the conference. Do you have anything like that talking to business reasons and objectives?

Bob was right on the money. Here’s my response:

Explain how the eMetrics Summit is full of presentations, workshops and lab sessions that show how to raise revenue, lower costs and increase customer satisfaction. Then make a deal. If you can go to this conference, you will come back with five eye opening ideas, tried and true techniques or proven processes that will demonstrably improve your marketing ROI. Go read the blogs about previous eMetrics events and you’ll see this is an easy win. How will you provide evidence that these ideas are working? eMetrics is all about measurement, all the time.

Got Tips?

Tell me what you said to convince your boss and help others as they beg, beseech and entreat their bosses to fund their participation.

I’m such a Maker Faire slut.

screen-shot-2016-09-26-at-12-50-53-pm

I admit it, I’m a Maker Faire slut, I can’t say no to anything Maker Faire.

Before there was hacking there were DYI hobbyists. And hobbyists made things. They didn’t hack. Those involved in making electronics, computers or other electrical devices Radio Shack was their home of homes. Before the Internet, before, microprocessors, hobbyists, build and shared information on their hobbyist creations at the local Radio Shack or hobbyist clubs. Like the Home Brew Club where the two Steves met and in later years formed Apple. Today the Internet buy parts and to find locals with similar interests.

As they say we live in interesting times. Which really means turbulent, not boring times. The world is getting bigger, faster, and for Americans it’s changing in both good and not so good ways. One of the good ways is that Americans are taking more responsibility. One way is by DYI, do it yourself, taking responsibility for finding solutions. It DYI as education. As Thomas Edison said, “You never fail you just learn what doesn’t work.

The closest I’ve ever come to attending Burning Man is attending Maker Faire. I don’t like deserts and I don’t like what Burning Man has become. Why is it that some of those attending have to define their attendance by their ability to separate themselves from those with not as much money. The 1% of Burning Man is totally aghast of the Burning Man experience. It’s not Burning Man, it’s the self professed Techno Elite playing Marie Antoinette when she dressed up and played peasant. There would be poetic justice should the Burning Man revolution start with the 99% expressing their dissatisfaction with the !% Burning Man. They will disrupt them.

screen-shot-2016-09-26-at-2-23-18-pm
Back to Marker Faire. For those of you missing Burning Man last year at Maker Faire there was a large robot spewing mouth flame while moving its assorted body parts.

Maker Faire is a lot of things. It’s a snapshot of American creativity of technology of and for all ages. It’s your wonderment of what’s possible and it’s the face of the creator success. The younger the better. All the makers are taking responsibility of creativity of their imagination. Isn’t life wonderful. And in these days of lack of leadership of American schools, institutions, education, government, etc. It’s great that there are more Makers making stuff and figuring it out because they want to, they want to win, they want to find answers. And isn’t that what life is all about.

Just go, bring your kids, bring your parents. Humans repeat the same behavior. I would like to hear your multi generation stories of creativity.

I’m not going to tell you what you will see. I will tell you to expect surprise. Expect reactions which will bring a smile to your face. Follow the crowds. Ever if you don’t know or don’t thing you don’t yet have an interest in what the crowd is viewing give it a few minutes. You will share with your significant other, your children, extra points if you bring your parents. Download the app. There is much to do and you can’t see everything.

Maker Faire is really another form of media. It’s the media of imagination. It’s the media of responsible DYI imagination. That’s a Maker.

For those of you in NYC area next weekend is Maker Faire in Queens, NY.

Im sharing this today to give everyone a little more notice to wrangle the family to go. Its very cool way to see whats child friendly and accepted in the STEM world.

Maker Faire Program Guide HERE

Heres some Press Releases:

– Sept 14: “Maker Week” Returns to New York City Ahead of World Maker Faire New York 2016

– Sept 7: Bioengineering, Making for Good, and Education Top the Program Lineup at World Maker Faire New York 2016, October 1 & 2

– August 10: An Affordable Hand Prosthetic, a New Take on Traditional 3D Printing Resin Filament, and an Automated Public Trash Receptacle Run on a Raspberry Pi, Showcase What’s in Store for the Future at World Maker Faire New York 2016

– June 28: World Maker Faire New York Returns With Exciting Program of Makers & Speakers to the New York Hall of Science for 7th Annual Faire on October 1 & 2, 2016

Here’s more

All Makers can be found on the Maker Faire web site at http://makerfaire.com/new-york-2016/meet-the-makers. Highlights of World Maker Faire New York 2016 include:

Maker Health Tent – Showcasing hospital makerspaces, hacker nurses, Arduinos in clinics, innovative prosthetics, and more, this area will demonstrate how the Maker mindset is making big changes in the healthcare space. Lego Medical Models, 3D Print for Health, and Atlas Arm are just a few of the exciting Makers in this area who will be spotlighting advancements in the healthcare industry.

Sustainability Area – Attendees can take in the latest on green technologies and innovations around making our world more sustainable. Makers such as Green Bronx MachineHome Scale Biodiesel Production, CitizenSpring, and Food for All will be on hand, with others, to share their projects and visions.

Maker Pro – Learn from companies that have taken their projects from idea to market. Makers include Kickstarter’s “New Age of Digital Fabrication” Pop-Up with start-ups like WazerKniterate, and others.

Young Makers – This area will highlight innovative and inspiring projects all created by Makers under the age of 18. RoboFunLockBox, and http://makerfaire.com/maker/entry/58160/ are just a few of the Young Makers who will be delighting attendees with the incredible level of ingenuity and creativity that will be on display in this special area.

3D Printing Village – Filled with the latest on additive manufacturing, the 3D Printing Village is the place to be to get started as well as build on current skills, tools, products, and more. We The BuildersThe Maker Economy, and Proto-Sauce are just a few of the many Makers that will be available to engage with attendees about 3D printing.

Attractions include:

Coke Zero & Mentos Fountains – Created and orchestrated by Eepybird, this live science experiment creates Bellagio-esque fountains of soda with Coke Zero and Mentos mint candies. It’s awe-inspiring.  Doing two shows at the Unisphere open to the community at 5:30 SAT & SUN
Power Racing Series – Watch adorned and decorated kid-sized electric vehicles race their way around the track to compete for the win and celebrate engineering, technology, diversity, and above all, imagination. Get in on the game by signing up to participate with your own “vehicle!”
Cirque Amongus – Party bikes for lots of people, dicycles, bikes with recumbent swings, and more! Attendees can ride around the Faire in these magnificent creations or work with Cirque Amongus instructors to learn a few circus skills.
Aerial Sports League Drone Sports World – “The Nascar of Flying Robots,” this arena makes drones the spotlight attraction. It’s dedicated to drone racing and education for the drone enthusiast and tinkerer.

A lot of great speakers including:

Grant Imahara will be speaking at 11AM on Sat
And Massimo Banzi is speaking at 1:30 on Sat
Dale Dougherty Maker Faire CoFounder has a new book he will be speaking about called “Free to Make” SAT at  12:30

All of the World Maker Faire New York 2016 presentations, speakers, stages, and schedules can be found here: http://makerfaire.com/new-york-2016/schedule. Highlights of the program include:

Bioengineering – This area shines the spotlight on new and bleeding edge technologies in the realm of neuroscience, DIY bio, bio security, tissue engineering, and more. A fascinating look at what the future holds.

* “Panel: Making & the DIY Bio Frontier” including Christal Gordon, professor, engineer, and neuroscience consultant; Ellen Jorgenson, molecular biologist, and co-founder and executive director of Genspace, New York’s DIYbio Makerspace; Erika Milczek, co-founder of Agem Solutions, Inc.; and Karen Ingram, creative director and artist using her skill set to promote scientific awareness.

* “Panel: The Accessible Future of Neuroscience” with Melanie Segado, co-founder and science director of NeuroTechX; Conor Russomanno, co-founder and CEO of OpenBCI; Joe Burdo, lead educator and co-founder of NeuroTinker; and AJ Keller, founder of Push The World (PTW), a NYC based neurotech startup.

* “Surgical 3D Printing and Tissue Engineering” with Dr. Lee P. Smith, chief of the division of pediatric otolaryngology at the Steven and Alexandra Cohen Children’s Medical Center in New Hyde Park, NY.

Making for Good – Examples of how the Maker mindset and culture coupled with technology are making effective and meaningful change with tools and solutions inside refugee camps, with disaster relief response and efforts, in developing countries, and often closer to home in inner cities where smart solutions are needed.

* “Panel: Making for Good – An International Perspective” including Sam Bloch, founder of Communitere; and Rich Lehrer from the Enable Community Foundation.

* “Green Bronx Machine Pop-up Farm” with Stephen Ritz, an award winning teacher from the South Bronx and founder of Green Bronx Machine.

Maker Ingenuity – Whether it’s a new Maker or someone who needs to have their spark (or project!) reignited, these presentations give people a jumpstart with updates, how-to’s, new thinking, enlightenment, and more.

* “The MacGyver Secret” with Lee Zlotoff, creator of MacGyver and author of The MacGyver Secret: Connect to Your Inner MacGyver to Solve Anything.

* “The Shifting Landscape of Technology” with Zach Supalla, CEO, Particle.

* “Making Things Talk” with author Tom Igoe, co-founder of the Arduino Project and a professor at NYU’s ITP.

Making in Education – Leaders in Maker curriculum and hands-on learning will share the latest strategies for making in the classroom, from kindergartners to grad school.

* “Models for Launching a High School Makerspace” with select winners of the Career and Technical Education (CTE) Makeover Challenge who planned, designed, and created Makerspaces at their high schools.

* “Makerspaces in Your School, Community, Garage, & Beyond” with Adam Kemp, Make:author and technology and engineering professor with Applied Engineering and Computer Science at the Princeton International School of Mathematics & Science.

The real surprise is the surprise of who you will meet. Trust me, Maker Faire will become a part of your NYC Fall schedule. BTW there are Maker Faires worldwide.

World Maker Faire New York 2016
October 1 & 2—New York Hall of Science, Queens, NY
Saturday, October 1           10am – 6pm
Sunday, October  2            10am – 6pm
http://makerfaire.com/new-york

Screen Shot 2016-07-31 at 9.05.35 AM

4x sales, is not out of the question. But why now and could they have gotten more? Was it an auction, or a sale. What is the relationship to investors life of fund, the fund needing to return cash to investors. Like Zappos, investors control when to sell. And its not about the company its about returning cash to their investors and themselves.

is Dollar Shave Club a technology company? Is it disruptive. No, its a direct marketing, subscription model for a product which has been conventionally sold one at a time at bricks and mortar physical store locations. It shows the power of advertising, of video. It shows the power of brand, it shows the power of what we do so well in America. He know how to sell.

For a large acquirer a billion dollars sitting on their balance sheet generates less then $20mm in interest income per year.

Maybe the company to worry most about this acquisition is Amazon as if more CPG companies learn how to sell direct by subscription…..

Big companies have two big problems, most can only grow sales by acquisition and no one wants to go to work for them.

Have you heard the rumor of the line of unilever man-bun products? JUST KIDDING

skyline-buildings-new-york-skyscrapers

Never confuse being a large fish in a small pond vs being a small fish in a large pond. The former defines the area, i.e. technology and Silicon Vallery. In the later situation, Silicon Alley will never get the respect as the areas defining industry. Truth be told there are probably five times as manay technology workers here then there. They are just absorbed into larger entities and do not get the press attention.

Does anyone know the second largest industry in Silicon Valley today? Do you know what used to be the largest industry in Silicon Valley? I dont know the answer to the first question but i know that fruit orchards used to be the largest industry in Silicon Valley.

Thirty years ago i read a book called “The Entrepreneurs Manual”. One Texas investor would never invest in New York because of the additional cost. Period. He questioned why anyone would start a NYC based business.

There is only one reason you have to be in New York. Your customers are here. You don’t have to write code here.

If you are customer facing and your customers are in NYC you have to be here.

Wall Street has outsourced most of its back office functions to lower cost areas. So have the banks.

Personal reasons? You should be so lucky. If you are here you should really want to win and win big. Those who succeed aren’t necessarily the best they just want it more.

In the last twenty years NYC rents have increased eight times while saleries have increased less then three. Will there be an entire generation of NYers who will never buy a couch? Have a living room? Does living in NYC mean you work in NYC but commute 1+ hrs one way daily. Paying dues are one thing but to what end.

The biggest supporters of New York are the real estate people. They can’t move their assets. Its economics. It works for them, it doesnt have to work for you. They don’t have a choice, you do.

Reality is everyone who does something in demand and do it well will always be able to afford to live in NYC. But you don’t have to be here. Sure its the energy capital of the world. And thats a high.

Most people who live and work in NYC don’t have the time to enjoy it.

When times get tough and they will jobs will leave NYC for less expensive areas. It happens before and it happens more often then you think.

Ive lived or spent considerable time in Boston, Washington DC and state, Portland Maine and Oregon, Los Angeles and San Francisco, Miami, Chicago, Houston, Dallas and Austin. No place has the energy of NYC.

Many friends, former New Yorkers, reside in these places.

You don’t have to be here. But if you area n energy junkie I havent found anywhere in the world with similar energy and intensity.

It’s the best tasting show on Earth!

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Its the best tasting trade show on Earth, its the Fancy Food Show starting Sunday at the Javits Convention Center in NYC. Not for the calorie challenged. For most of us its first look and more importantly first taste of whats new in specialty food. Both me and the Fancy Food Show were started in 1954. I don’t know if I have improved as they have but I’m glad I attend. There are a lot of new startups. Some interesting tastes and new technology.

For those of us who spend way too much time in front of a screen to get out in the real world and challenge yourself to an everexpanding taste palatte. Your tongue will thank you.

Show Link https://www.specialtyfood.com/

The Specialty Food Association is the engine behind the Summer Fancy Food Show. The Show,
established in 1954, is now the largest marketplace devoted exclusively to specialty foods and
beverages in North America. The Specialty Food Association, a not-for-profit trade association
for food artisans, importers and entrepreneurs, owns and produces the show. Today the
Association has 3,200+ member companies worldwide. The Fancy Food Show has helped launch
such brands as Popchips, Honest Tea, Ben & Jerry’s, Stonewall Kitchen, Walker’s Shortbread,
Tate’s Bake Shop, ZICO Coconut Water and Vermont Creamery.
Dates: June 26 – 28, 2016
Location: Javits Center, New York
Total Square Footage: 363,000
Number of Exhibiting Companies: 2,670
Number of Attendees Expected: 25,000
Partner Country: Tunisia
Exhibitors from Across the U.S.
From New York to Hawaii to Louisiana to Maine, more than 1,370 U.S. specialty food
companies will present the latest chocolate, cheese, olive oil, baked goods, jams, salsas, tea and
other products. New York boasts the largest state presence with more than 267 food companies,
followed by California, New Jersey, Texas, Massachusetts and Florida.
U.S. Pavilions
 Kansas
 Massachusetts
 Minnesota
 New York (with Brooklyn Goes
Global)
 North Carolina
 Pennsylvania
 SUSTA- Southern United States
Trade Association
 Vermont
 Virginia
Tunisia in Spotlight
Tunisia is the 2016 Sumer Fancy Food Show’s partner country sponsor. Some 40 food
companies will present Tunisian olive oil, pasta, dates, biscuits, confections, spicy harissa,
candies, jam, tuna and organic products in a special pavilion. There will be chef demonstrations
and tastings each day throughout the show.
Exhibitors from Around the World
The best in specialty food from 1,300 exhibitors from 55 countries will be on display. The largest
international pavilions are from Italy, Spain, China, France, Canada and Turkey. International
newcomers include pavilions from Latvia, the Netherlands, Vietnam, Denmark and Lithuania.
Taiwan is back after a long absence.
Countries include:
 Argentina
 Australia
 Austria
 Azerbaijan
 Belgium
 Bolivia
 Brazil
 Bulgaria
 Canada
 Chile
 China
 Colombia
 Costa Rica
 Cyprus
 Denmark
 Ecuador
 Egypt
 France
 Gambia
 Germany
 Greece
 Hong Kong
 India
 Indonesia
 Israel
 Italy
 Japan
 Jordan
 Korea
 Latvia
 Lebanon
 Lithuania
 Malaysia
 Mexico
 Morocco
 Netherlands
 Pakistan
 Peru
 Philippines
 Poland
 Portugal
 Russian Federation
 Saudi Arabia
 Senegal
 Spain
 Sri Lanka
 Switzerland
 Taiwan
 Thailand
 Tunisia
 Turkey
 Ukraine
 United Arab
Emirates
 United Kingdom
 United States
 Vietnam
Who’s Attending the Show
Registered attendees represent top names in specialty retailing, restaurants and foodservice
including Whole Foods, Kroger, Formaggio Kitchen, Starbucks, Trader Joe’s, UNFI, KeHE and
Southern Season. Others signed up include Dean & DeLuca, Barnes & Noble College,
Zingerman’s, Marriott, and thousands of buyers from local specialty food markets.