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Interview: Andrew Weinreich, Startup Veteran

Andrew WeinreichAndrew Weinreich,
startup veteran

@andrewsroadmaps
andrewsroadmaps.com
predictingourfuture.com (podcast)


What problem does Andrew’s Roadmaps solve?


The idea behind the program is that, in order to succeed, entrepreneurs need to have a minimum level of competency in every discipline that they will confront while building and scaling their startups. We provide best practices and plans in all the disciplines associated with the life cycle of a digital startup  (e.g. lessons and templates for a business plan, cash flow projections, marketing plan, sales plan, product plan, etc.).

What’s special about you?


I have over 20 years of experience building tech businesses and have gained an appreciation for how planning shortens the overall execution time and reduces risk. I also have a fairly good track record at predicting massive disruptions that are likely to occur in different verticals, whether it has been anticipating the social network, public WiFi hotspots, or mobile online dating.

Why are you doing this?


I throw the Roadmap boot camp because I love working with and helping startups. Often, when I work with entrepreneurs, I learn as much from them as they’re able to learn from me. The reason why I’m doing the podcast is that I’ve found that the best way to understand where the world is headed is to talk with lots of disrupters who have developed specialized knowledge about their particular spaces. Then I synthesize what I learn from them into my own coherent narrative about how I foresee a particular space developing over time. I’m also trying to share with aspiring entrepreneurs promising areas in which they might start a business.

You are the only entrepreneur who shared the concept of the alpha, someone who makes up his mind and who others follow. They put up 10% and nine of their friends follow with the other 90%.


I do believe that most people look to be inspired at work and to participate in teams that are building something of which they can be proud.  If you want to be a startup CEO, your first job is to paint a vision and then inspire others with skills you lack to make that vision a reality.

What are some of Andrew’s other pearls of wisdom?

 

  1. Great founders develop a macro thesis about a space. A macro thesis is a perspective about large trends that are dictating where an industry is headed. Their expertise on the space is more important than their initial implementation. Expertise, or the ability to develop a compelling macro thesis about a vertical, is what allows founders to pivot. One reason to pivot is when you realize your macro thesis needs adjustment.

  2. Great founders all seem to have the right combination of arrogance and humility.

Another topic is how you think and why it’s special. I don’t know what else you have done besides six degrees. How do you determine what to move forward with?


I’ve founded (or co-founded) 7 companies in spaces that I’ve tried to be a disrupter in:

  1. Social networking (sixdegrees)
  2. Bringing WiFi to public places (Joltage)
  3. Online fundraising for political campaigns and non-profits (I Stand For)
  4. Mobile dating (MeetMoi)
  5. Mobile CRM (Xtify)
  6. Business analytics (Indicative)
  7. Startup education (Andrew’s Roadmaps / Predicting Our Future)

The value of your podcast is your thinking, your success and how you are sharing it with others. Are you other future change topics relate around solving your problems. I.e. Manufactured housing vs stick build onsite housing?


No. It’s usually easier to start with your own problems, because you’re likely to have considered a problem for longer and be more intent on solving it.  

Internet Society Meetup Explores Fake News

I attended the Internet Society’s “Content Rules?!” session the other week. The panel drilled down on what we now call The Fake News problem (I couch it like this because, as you’ll see it’s not a new one), defining it and exploring causes and solutions.

There’s been a lot already written about fake news. It’s turned into a real meme and hot button, but there’s been lots of noise and confusion. That’s not surprising because it is a complex topic, one that only recently hit our radars in the wake of the election.

Giving it a name gave it legs, a thing to blame (in some cases just because someone doesn’t like an article), and evoked lots of teeth gnashing. The session gave me the opportunity to hear from some very smart people from different sides, better understand the issues and crystallize my thoughts about how we might address the problem.

Not a New Problem

Journalist and American University Professor Chuck Lewis started by explaining that fake news has been around for years in various forms, e.g. government disinformation and propaganda. Toni Muzi Falcone’s DigiDig wrap (in Italian) also discussed this.

“The irony of us feeling victimized by fake news is pretty thick,” he said. “We’ve gone from truth to truthiness to a post-truth society, and now it’s fake news,” said Chuck, “but it’s been going on for centuries.”

He blamed the number of people “spinning information” vs. reporting it, and the ratio of PR people to journalists (which has grown to 5:1), and said it is a crisis for journalism. The big questions are, who decides what is true, and how do you set standards for 200+ countries? We’ve traditionally relied on the press to be content mediation experts.

“We are at a critical, disturbing crossroad,” Lewis said, as “No one wants the government to be the mediators.”

A Systemic Problem

Compounding the problem are the changing ways we get info, and the growing influence of social networks. Gilad Lotan, head of data science at Buzzfeed, discussed this.

He’s studied political polarization in Israel. Gilad showed some fancy social graphs that tracked the spreading of stories in the wake of IDF’s bombing of a Palestinian school. Two different story lines emerged. Neither was “fake” Gilad explained; “They just chose to leave certain pieces of info out in order to drive home points of a narrative.”

Gilad further discussed how your network position defines the stories you see; this leads to polarization and homophily (a fancy way of saying echo chamber). He also explained the role of algorithmic ranking systems. “You’re much more likely to see content which aligns with your viewpoints,” he said. This spawns “personalized propaganda spaces.”

It gives bad actors a way to game the system. Gilad illustrated this via what had been the elephant in the room – the 2016 US presidential election. He shared images that showed phantom groups manipulating the spread of information.

“The awareness of how algorithms work gave them a huge advantage. To this day, if you search for ‘Hillary’s Health’ on YouTube or Google, you see conspiracy theories at the top.”

Moderator Aram Sinnreich, associate professor at American University added: “My impression as a media scholar and critic… is that there’s been a lot of finger-pointing… everyone feels that there’s been a hollowing out of the Democratic process… undermining of the traditional role that the media has played as the gatekeeper of the shared narrative and shared truths; people want to hold the platforms accountable.”

Flavors of Fake News

Andrew Bridges, a lawyer who represents tech platforms, said that it is important to define the problem before considering solutions. The knee-jerk reaction has been to try to turn social networks into enforcement agencies, but that would be a mistake, according to Bridges. That’s because there are seven things calling fake news that could have different solutions (I list them with the examples he cited):

  1. Research and reporting with a pretense of being objective (e.g., major newspapers)
  2. Research and reporting in service of a cause (National Review, Nation, New Republic)
  3. Pretend journalism – claim to be a news source but is a curator (Daily Kos)
  4. Lies – the ones that Politifact and others give Pinocchio noses or “pants on fire” awards
  5. Propaganda – the systematic pattern of lying for political gain
  6. Make-believe news, like Macedonian sites. They make up news from whole cloth.
  7. Counterfeit sites – they make you think you are at ABC News.com, for example

Then, he dramatically challenged the panel and audience to label certain big ticket topics as fake news or not: Evolution, global warming, the importance of low-fat diets, the importance of low carb diets.

Bridges said that there’s not necessarily a quick fix or tech solution to the problem. “These things have been out there in society, in front of our eyes for years.” He likened the problem to gerrymandering, gated communities and questions about Hillary’s health.

Some have proposed algorithmic transparency (not surprisingly, Bridges thinks it is an awful idea; “Opening them up just makes it easier to game the system”).

What could work, according to the lawyer? “I think we should look to algorithmic opacity, and brand values of the organizations applying the algorithm.” What about content moderation? He said “Do we turn it over to a third party, like a Politifact? Who moderates the moderator? We know what moderation is – it’s censorship.”

In Bridges view, education is important. We should teach the importance of research and fact checking, and keep each other honest: “Friends don’t let friends spread fake news.”

Other Challenges

Jessa Lingel, Ph.D. and assistant professor at Annenberg School of Communications, seemed to be the youngest on the panel and spoke up for millennials:

“You can’t promise a generation of Internet-loving people a sense of control and agency over content and not expect this breakdown in trust.” She talked about the growth of citizen-driven journalism and the shift from content generation to interpretation. Jessa bemoaned the digital natives’ loss of innocence:

“We were promised a Democratic web and got a populist one; a web that that connects us to different people, instead we got silos. Geography wasn’t supposed to matter… anyone with an Internet connection is the same… instead, geography matters a lot.”

Jessa siad that algorithmic transparency is important but said that it is not enough. “Opacity? I do want to pay attention to the man behind the curtain. We need more than that tiny little button that explains ‘why did I get this ad?’”

Up Next: More on Solutions

As you have hopefully seen from my post, there are many opinions on the situation, and it’s a complex topic.

What do you think? In my next post, I’ll share my thoughts on fake news problems and solutions.

Happy New Year: Let this be the year of solutions

happynewyear

I feel that a lot of last year was all about showing up. Sort of like when they started to give all members of a school sports teams a trophy. Did they win? No, they just showed up. Or when Mayor Guiliani called all those at the World Trade Center heros.

Life isn’t like that. Life is too scarce to have all who show up to be winners.

In this age of you don’t know who to believe the only thing you can control is your truth. And accompishment of your goals is your truth. Take responsibility.

Happy New Year.

AdTech 2016 Wrap

adtech

Cross-posted on Flack’s Revenge

I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors.

It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 subway line, too close to keep me from work’s orbit). Some of the most interesting things are not in the program – they occur “interstitially”, during networking and conversations in-between sessions.

E.g. at the happy hour on Wednesday I chatted with a number of very compelling startups and established players. I list a few below, and also include some of the top tweets related to the event.

  • Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs.
  • Adaptive Campaigns – It’s a programmatic real-time engine that delivers the most relevant ad content for every impression; there’s some pretty interesting predictive tech behind Adaptive.
  • Algomizer – Interesting Israeli tech that helps improve online marketing results.
  • MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions.
  • Sigmoid – Big data analytics, applied to advertising (and other markets).
  • Wynzyn – Incentivizes consumers to watch ads – they have some pretty incredible attention and conversion numbers.

 

Those who think, think, those who do go to AdTech

ad-tech-banner

AdTech is next week at the Javits Convention Center to NYC.

You go because of who is there. Both the exhibitors and the other attendees. There is budget and an immedicaly to be a first mover. If you have an offering for the adtech community attending is a lot cheaper, faster, and more efficient, then making 20 or more sales calls.

Your customer is there, so should you.
Your compeditor is there, so should you.
Your next job is there, so should you.
Your company’s partner, customer or buyer is there, so should you.

New York is such a big place. The world comes to NYC. There is a cost to Ad-Tech. It removes those from attending who aren’t serious. For your business and your career its both time and money well spent.

Speakers

Startup World Cup We’ll feature the US debut of the Startup World Cup U.S. regional competition. This is the first ever event of its type, organized by Fenox Venture Capital, a Silicon Valley-based multinational VC firm. You may have seen this release a couple weeks ago.

There will also be a new immersive content area called “Machina.” The folks developing the show for the community really believe brands, marketers, advertisers are only beginning to understand the potential of VR and AR, and MR, so as part of the new ad:tech, they will bring the best of the future of martech to the audience. Some amazing immersive content and presentations by a diverse mix of co’s will be happening here @Machina.

A few quick highlights.

Keynotes with Rishad Tobaccowala, Chief Strategist and member of the Directoire+ of Publicis Groupe, Guy Primus, Co-founder and CEO of The Virtual Reality Company, and Laura Henderson, head of Global Content & Media Monetization at Mondelez International.

Heavy-hitting discussions

Advanced TV

Addressable Advertising

Crowdfunding

Future of Search and Social Good.

Take our survey You will receive a discount code in your email by monday.

Hope to see you there.

Where the jobs are and where the jobs are going…..

Linkedin is a way for HR people to stay fully employed. They fill round jobs with candidates who fit in round job roles. The best way to get a job is from those who know what you do and that you do it well.

Angel list for me has become more active. Its more for earlier companies seeking capital or senior management or advisors. The only communication I received was from a startup founder. He wouldnt give up. I finally spoke to hiim. He is raising money for his last mile delivery service. Its operational. I’m wasn’t interested. Put persistance pays off, sometimes. He has raised 2/3 of his round. He has called 300 investor prospects and received 11 checks. He will do it. Thats what Angel list is for. Prospecting for investors and talent for your startup.

Not only is it talent, but its, as Steve Jobs used to say, in the words of Wayne Gretsky, the don’t skate to where the hockey puck is, you skate to where its going. If you want to know where the job opportunities are read on…

And if I may some some words about Jim Sternes eMetrics Summit. Jim knows where the hockey puck is going. Read on….

Having just attended eMetrics, the world will change a lot. If you don’t manage your data you will drown in it. Our Jim Sterne is the data diva? Excellent all around. If you are looking for new client offerings or for internet use its going to be hot for years to come.

See Tom Smart’s keynote and other

presentations. http://www.accelerating.org/slides.html

Link to slides from

Oct 2016 | eMetrics Summit NY (SLIDES) Smart Agents and the Future of Marketing (40 slides). A big picture look at the bright and disruptive future of Smart Agents, for marketers and analysts. We’ll consider the future of values marketing from an agent perspective, and look at opportunities and pitfalls in agent use in eight categories: Consumer Goods and Services, Media and Education, Social, Financial and Productivity, Health, Political, Environmental, and Security Agents. We’ll end with a few action items for analyst ROI with respect to agent tracking and use in the near term.

Want a good jobs board? The digital analytics associations jobs board has ten jobs for every applicant. www.digitalanalyticsassociation.org.

Where technology innovation only happened on desktops, then a laptops, then phones, now iOT, every thing, living or battery operated will have its own DNA for both itself and its actions.

Want to live a stop shelf life get onboard. the laggards live in stearage.

https://www.emetrics.org/

Professional services are those services which you do not have a degree or a license or certification or registration. They aren’t your core skill set and you don’t perform them daily. Like flying a airplane.

The secret to finding the best professional service providers is to find the provider with customers that you want to do business, either now or later. Its all about leveraging your vendors relationships.

For example banking. More specifically Start up banking.

The bank I would use is SiliconValley Bank as they are early lenders to cash flow positive enterprises. They have a huge phone book of both companies and investors. And they are active in lending/investing before other banks.

It’s best if you have an introduction to them from someone they respect. Their customers or professional service provider whose clients bank with them.

As with all your professional service vendors, you should pick the ones which have relationships with those types of companies and individuals you want to associate with as your company grows.

A friend started a food blog. He hired an expensive west coast law firm. I wondered why he did it. He was smarter then I. When there started to be consolidation in the online space his company was purchased by a major media company. His unfair advantage was that this major law firm client was the company acquiring his.

The best networking isn’t always your friends but their friends. First you learn who is really a friend. And who is a frenemy. Those who help are friends, those who don’t are too worried about how your relationship will change if you move up the food chain.

Maestrano Launches in US via NYC Office

It’s the First Cloud Platform to Share Data and Insight Across Key Software Applications

Australia-based Maestrano is bringing its proven app connectivity solution and marketplace to the US. Maestrano equips enterprises to better engage with SMB customers via a platform that combines cloud applications and services, integration, and a reporting dashboard that provides real-time business insights.

Maestrano’s turnkey platform and marketplace make it easy to connect business applications – no software development is required. This means SMBs no longer need to choose between best-of-breed technologies and software suites; they can have the best of both worlds. It gives enterprises a way to better support and engage SMB customers, through software and integration with their own applications.

“Maestrano democratizes access to business applications, allowing enterprise clients to equip
companies of all sizes with the same sophisticated app and data integration that was previously
available only to the largest organizations,” said Stephane Ibos, CEO of Maestrano. “We believe there is a strong opportunity for large enterprises like financial institutions to improve customer loyalty and retention by differentiating themselves and playing a pivotal role in client IT initiatives.”

Maestrano’s big data engine provides enterprise-level analytics and identifies actionable insights. It works out-of-the-box, using information from an organization’s entire suite of software solutions.
Once aggregated, the data can be analyzed to identify inefficiencies and opportunities.
The platform uses a patented Enterprise Service Bus (ESB) approach to connect apps in the company’s marketplace without relying on development or APIs. By creating and transporting individual objects through an organization’s cloud-based applications, Maestrano garners considerable efficiencies for its users.

Among other benefits, users of Maestrano’s platform will see:
● Improved security and business continuity preparedness
● Decreased reliance on data entry throughout their organization
● Access to an ever-growing suite of applications that can be incorporated seamlessly to
address business concerns.
● Immediate opportunities to improve operations, as a result of Maestrano’s big data
application

The core technology of Maestrano was developed by software engineers using defense- grade
technologies and architectures, and has been used in a variety of mission-critical settings. Major
organizations like PricewaterhouseCoopers are among enterprises offering Maestrano to their clients.

emetrics

There are a lot of bad events happening these days. Usually run by those who think and don’t know and reward themselves for showing up. I don’t have time for that type of event and you shouldn’t either. I want to go to events put on by those who both know and do.

For those of you with the interest and need there is an event that is flying under the big radar of what is NYC.

The eMetrics Summit is coming to NY (October 25 & 26) it is the most comprehensive, forward-looking conference covering the impact of data and technology on marketing ROI. Learn how to make the most of today’s tools and techniques, get a glimpse of what technologies are on the horizon and receive expert guidance on the resources necessary to leverage them effectively.

Good people, state if the art solutions. Remember it’s all about the data.

https://www.emetrics.org/new-york

If you have a job you will make yourself more valuable both in your present position and to future employees. Who you meet, both exhibitors and fellow attendees are there to share knowledge and help. One of the best things about focused trade shows is the surprise of who you are going to meet.

Heres some same copy for those of you who have to ask your boss.

HINT: Boss you really should go to this, if you can’t, I will.

Convince Your Boss

Letter Template

Funding Approval Success Tips
(or: How To Convince Your Boss)

Sometimes it’s tough convincing the boss to let you spend the money on a conference. Sometimes it’s tough convincing the boss to let you spend the time on a conference.

Make the Deal Numerical
Agree that if the boss will let you go, you will commit to
improve ( some KPI )
by ( some percent )
in ( some time frame )
after you get back.
Find Another “Boss”

Thanks to Liz Donaldson for this one:

Seek out the groups in your organization who benefit from your knowledge, then find their boss. Prepare a solid business justification. Email and visit in person the list of target bosses. Borderline on being a pest. They may finally approve the expense just to make you go away. Always have a list of spare bosses in your pocket in case you need them. Before you know it, you have an email thread going between bosses who are willing contribute to the expense.


39% Cookie Deletion!

Show enthusiasm, sincerity and volunteer to sleep in your car, share a room or walk to the conference to reduce the expense. Assuming success, follow-up after the conference with the same list of target bosses, regardless of their contribution. Make sure you have memorable and timely information sharing sessions after the conference. Remember, you want to attend the conference again next year.

Feed Them Thanks to Alex.Cohen@refinery.com

Bosses love efficiency. Bosses also love food. If you combine the two, you’ve got a powerful selling point for approval: a Web Analytics Lunch & Learn. When you invite your boss, promise to create a presentation about what you learned at the eMetrics Summit – which you will deliver with tasty sandwiches – to your coworkers. You get to go to Washington D.C. and your boss gets to rationalize the expense as training for the whole department or company! (You can even use actual cookies to talk about cookies, because everyone likes desserts).

Find a Different Color of Money

Budgets are tight all over, but not all budgets are created equal. While your department may not have any discretionary coin for web analytics, there may be a different fund somewhere that can cover a few days of a conference. Talk to your colleagues about possible resources available under different names:
* 
Education
* 
Training
* 
Seminars
* 
Conferences
* 
Travel
* 
New Projects
* 
Special Projects
* 
Software Evaluation
* 
Infrastructure Improvement
* 
Executive Leadership
 
You never know until you ask.

Tough Times Call for Tough Measures

We have more work to do than ever before and we’re still short on resources. Shouldn’t we be taking a hard look at whether the work we’re doing is the right work to be doing?

Manage By Objective

In order to know whether we’re doing the right work, we need to know what our objectives are. In order to know what our objectives are, we need to know what others are achieving online. Where else are we going to get web measurement best practices?

Stake Your Reputation On It

My department’s morale is low at the moment. We know the web is capable of great things, but we want to quantify it. We want to implement some specific metrics that will show how the work we’re doing is making a difference.

Making the Most of What We’ve Got

The web services organization has been cranking out reports for lo, these many years. It’s time the people who are trying to accomplish things online understood those reports. It’s time we learn which metrics are most important so we can accomplish more.

Where Else Can We Find Good People?

We’re in the process of ramping up our web analytics department and we need to hire new resources. Spending a few days with a bunch of experienced people is a much better way to get to know them than interviewing each one for an hour.

Where Else Can We Train the Good People We’ve Got?

The eMetrics Summit starts out with an official Web Analytics Association Training Day. It then has three days of four simultaneous tracks covering the whole spectrum of online success measurement. There’s no better way to get all of our people up to speed this fast – and there’s a Bring the Team Discount for every Summit.

Show Off Some Specific Goals

This is where you get to put yourself on the line. Show your boss a list of your personal objectives. Include things like:

* Bring back three different ideas on how to solve our _____ problem.
* Meet three people to add to my personal network who are knowledgeable about ___.
* Identify the two technologies we should seriously consider in the next three months.
* Go to three sessions that are outside my area so I understand the Big Picture better.
* Find no less than four consultants who can help us.
* Find two or three potential new hires.
Need to convince yourself?
Wandering the halls of your business is an unlikely way to find somebody who understands your concerns and your worries about integrating web data with customer relationship management data and customer satisfaction data. The eMetrics Summit offers a conference full of them.

Let’s Make a Deal

Bob Britz, Master Certified Business Coach wrote in and said:
I read your insert on how to convince your boss – being the boss I didn’t find anything that addresses the business needs, pain, or upside of having someone attend the conference. Do you have anything like that talking to business reasons and objectives?

Bob was right on the money. Here’s my response:

Explain how the eMetrics Summit is full of presentations, workshops and lab sessions that show how to raise revenue, lower costs and increase customer satisfaction. Then make a deal. If you can go to this conference, you will come back with five eye opening ideas, tried and true techniques or proven processes that will demonstrably improve your marketing ROI. Go read the blogs about previous eMetrics events and you’ll see this is an easy win. How will you provide evidence that these ideas are working? eMetrics is all about measurement, all the time.

Got Tips?

Tell me what you said to convince your boss and help others as they beg, beseech and entreat their bosses to fund their participation.

I’m such a Maker Faire slut.

screen-shot-2016-09-26-at-12-50-53-pm

I admit it, I’m a Maker Faire slut, I can’t say no to anything Maker Faire.

Before there was hacking there were DYI hobbyists. And hobbyists made things. They didn’t hack. Those involved in making electronics, computers or other electrical devices Radio Shack was their home of homes. Before the Internet, before, microprocessors, hobbyists, build and shared information on their hobbyist creations at the local Radio Shack or hobbyist clubs. Like the Home Brew Club where the two Steves met and in later years formed Apple. Today the Internet buy parts and to find locals with similar interests.

As they say we live in interesting times. Which really means turbulent, not boring times. The world is getting bigger, faster, and for Americans it’s changing in both good and not so good ways. One of the good ways is that Americans are taking more responsibility. One way is by DYI, do it yourself, taking responsibility for finding solutions. It DYI as education. As Thomas Edison said, “You never fail you just learn what doesn’t work.

The closest I’ve ever come to attending Burning Man is attending Maker Faire. I don’t like deserts and I don’t like what Burning Man has become. Why is it that some of those attending have to define their attendance by their ability to separate themselves from those with not as much money. The 1% of Burning Man is totally aghast of the Burning Man experience. It’s not Burning Man, it’s the self professed Techno Elite playing Marie Antoinette when she dressed up and played peasant. There would be poetic justice should the Burning Man revolution start with the 99% expressing their dissatisfaction with the !% Burning Man. They will disrupt them.

screen-shot-2016-09-26-at-2-23-18-pm
Back to Marker Faire. For those of you missing Burning Man last year at Maker Faire there was a large robot spewing mouth flame while moving its assorted body parts.

Maker Faire is a lot of things. It’s a snapshot of American creativity of technology of and for all ages. It’s your wonderment of what’s possible and it’s the face of the creator success. The younger the better. All the makers are taking responsibility of creativity of their imagination. Isn’t life wonderful. And in these days of lack of leadership of American schools, institutions, education, government, etc. It’s great that there are more Makers making stuff and figuring it out because they want to, they want to win, they want to find answers. And isn’t that what life is all about.

Just go, bring your kids, bring your parents. Humans repeat the same behavior. I would like to hear your multi generation stories of creativity.

I’m not going to tell you what you will see. I will tell you to expect surprise. Expect reactions which will bring a smile to your face. Follow the crowds. Ever if you don’t know or don’t thing you don’t yet have an interest in what the crowd is viewing give it a few minutes. You will share with your significant other, your children, extra points if you bring your parents. Download the app. There is much to do and you can’t see everything.

Maker Faire is really another form of media. It’s the media of imagination. It’s the media of responsible DYI imagination. That’s a Maker.

For those of you in NYC area next weekend is Maker Faire in Queens, NY.

Im sharing this today to give everyone a little more notice to wrangle the family to go. Its very cool way to see whats child friendly and accepted in the STEM world.

Maker Faire Program Guide HERE

Heres some Press Releases:

– Sept 14: “Maker Week” Returns to New York City Ahead of World Maker Faire New York 2016

– Sept 7: Bioengineering, Making for Good, and Education Top the Program Lineup at World Maker Faire New York 2016, October 1 & 2

– August 10: An Affordable Hand Prosthetic, a New Take on Traditional 3D Printing Resin Filament, and an Automated Public Trash Receptacle Run on a Raspberry Pi, Showcase What’s in Store for the Future at World Maker Faire New York 2016

– June 28: World Maker Faire New York Returns With Exciting Program of Makers & Speakers to the New York Hall of Science for 7th Annual Faire on October 1 & 2, 2016

Here’s more

All Makers can be found on the Maker Faire web site at http://makerfaire.com/new-york-2016/meet-the-makers. Highlights of World Maker Faire New York 2016 include:

Maker Health Tent – Showcasing hospital makerspaces, hacker nurses, Arduinos in clinics, innovative prosthetics, and more, this area will demonstrate how the Maker mindset is making big changes in the healthcare space. Lego Medical Models, 3D Print for Health, and Atlas Arm are just a few of the exciting Makers in this area who will be spotlighting advancements in the healthcare industry.

Sustainability Area – Attendees can take in the latest on green technologies and innovations around making our world more sustainable. Makers such as Green Bronx MachineHome Scale Biodiesel Production, CitizenSpring, and Food for All will be on hand, with others, to share their projects and visions.

Maker Pro – Learn from companies that have taken their projects from idea to market. Makers include Kickstarter’s “New Age of Digital Fabrication” Pop-Up with start-ups like WazerKniterate, and others.

Young Makers – This area will highlight innovative and inspiring projects all created by Makers under the age of 18. RoboFunLockBox, and http://makerfaire.com/maker/entry/58160/ are just a few of the Young Makers who will be delighting attendees with the incredible level of ingenuity and creativity that will be on display in this special area.

3D Printing Village – Filled with the latest on additive manufacturing, the 3D Printing Village is the place to be to get started as well as build on current skills, tools, products, and more. We The BuildersThe Maker Economy, and Proto-Sauce are just a few of the many Makers that will be available to engage with attendees about 3D printing.

Attractions include:

Coke Zero & Mentos Fountains – Created and orchestrated by Eepybird, this live science experiment creates Bellagio-esque fountains of soda with Coke Zero and Mentos mint candies. It’s awe-inspiring.  Doing two shows at the Unisphere open to the community at 5:30 SAT & SUN
Power Racing Series – Watch adorned and decorated kid-sized electric vehicles race their way around the track to compete for the win and celebrate engineering, technology, diversity, and above all, imagination. Get in on the game by signing up to participate with your own “vehicle!”
Cirque Amongus – Party bikes for lots of people, dicycles, bikes with recumbent swings, and more! Attendees can ride around the Faire in these magnificent creations or work with Cirque Amongus instructors to learn a few circus skills.
Aerial Sports League Drone Sports World – “The Nascar of Flying Robots,” this arena makes drones the spotlight attraction. It’s dedicated to drone racing and education for the drone enthusiast and tinkerer.

A lot of great speakers including:

Grant Imahara will be speaking at 11AM on Sat
And Massimo Banzi is speaking at 1:30 on Sat
Dale Dougherty Maker Faire CoFounder has a new book he will be speaking about called “Free to Make” SAT at  12:30

All of the World Maker Faire New York 2016 presentations, speakers, stages, and schedules can be found here: http://makerfaire.com/new-york-2016/schedule. Highlights of the program include:

Bioengineering – This area shines the spotlight on new and bleeding edge technologies in the realm of neuroscience, DIY bio, bio security, tissue engineering, and more. A fascinating look at what the future holds.

* “Panel: Making & the DIY Bio Frontier” including Christal Gordon, professor, engineer, and neuroscience consultant; Ellen Jorgenson, molecular biologist, and co-founder and executive director of Genspace, New York’s DIYbio Makerspace; Erika Milczek, co-founder of Agem Solutions, Inc.; and Karen Ingram, creative director and artist using her skill set to promote scientific awareness.

* “Panel: The Accessible Future of Neuroscience” with Melanie Segado, co-founder and science director of NeuroTechX; Conor Russomanno, co-founder and CEO of OpenBCI; Joe Burdo, lead educator and co-founder of NeuroTinker; and AJ Keller, founder of Push The World (PTW), a NYC based neurotech startup.

* “Surgical 3D Printing and Tissue Engineering” with Dr. Lee P. Smith, chief of the division of pediatric otolaryngology at the Steven and Alexandra Cohen Children’s Medical Center in New Hyde Park, NY.

Making for Good – Examples of how the Maker mindset and culture coupled with technology are making effective and meaningful change with tools and solutions inside refugee camps, with disaster relief response and efforts, in developing countries, and often closer to home in inner cities where smart solutions are needed.

* “Panel: Making for Good – An International Perspective” including Sam Bloch, founder of Communitere; and Rich Lehrer from the Enable Community Foundation.

* “Green Bronx Machine Pop-up Farm” with Stephen Ritz, an award winning teacher from the South Bronx and founder of Green Bronx Machine.

Maker Ingenuity – Whether it’s a new Maker or someone who needs to have their spark (or project!) reignited, these presentations give people a jumpstart with updates, how-to’s, new thinking, enlightenment, and more.

* “The MacGyver Secret” with Lee Zlotoff, creator of MacGyver and author of The MacGyver Secret: Connect to Your Inner MacGyver to Solve Anything.

* “The Shifting Landscape of Technology” with Zach Supalla, CEO, Particle.

* “Making Things Talk” with author Tom Igoe, co-founder of the Arduino Project and a professor at NYU’s ITP.

Making in Education – Leaders in Maker curriculum and hands-on learning will share the latest strategies for making in the classroom, from kindergartners to grad school.

* “Models for Launching a High School Makerspace” with select winners of the Career and Technical Education (CTE) Makeover Challenge who planned, designed, and created Makerspaces at their high schools.

* “Makerspaces in Your School, Community, Garage, & Beyond” with Adam Kemp, Make:author and technology and engineering professor with Applied Engineering and Computer Science at the Princeton International School of Mathematics & Science.

The real surprise is the surprise of who you will meet. Trust me, Maker Faire will become a part of your NYC Fall schedule. BTW there are Maker Faires worldwide.

World Maker Faire New York 2016
October 1 & 2—New York Hall of Science, Queens, NY
Saturday, October 1           10am – 6pm
Sunday, October  2            10am – 6pm
http://makerfaire.com/new-york