Today is Back to the Future day. Great branding opportunity for both Pepsi and Nike. and DeLorean.
This was before formal product placement. The writers characters brand preferences. How do you figure the worth of this product placement?
from the Guardian: http://www.theguardian.com/film/filmblog/live/2015/oct/21/back-to-the-future-day-live-experience-21-october-2015-round-the-world