There are too many events these days. Too many events with non qualified speakers, without real world messaging much less to say any history of success. One thing you can say about use grey haired folks if we are speaking we have won whatever war it is we are fighting.
My only neglect about Digital Bootcamp was the fact that I had to view an apartment. Because if you show up second you might as well not show up at all.
Here are my takeaways, speaker bios, links, etc. follow BTW go to the grown up marketing link and sign up for the next one because it will sell out.
From the first session. Getting funded beyond friends and family.
Headless round- when no one steps up to lead the next round.
Series A is the Series B of years ago. many startup arent going to get a Series A done. Spend your money wisely, raise more then you need, its always more expensive and takes more time.
Raise enought money to allow you to pivot.
It seems that the female VC’s were having more fun and were more relaxed then their male counterparts. I don’t know why.
How to meet VCs? You need a trusted introduction. Its a relationship business. Go to Linkedin and see who you know knows those VC’s you are trying to reach. Do your research find those people who like to do business with, ie other VC’s.
Biggest take away was learn now to listen and how to listen well and look up Reid Hoffmans pitch deck for Linkedin. Its a masterfull read.
Here is the link: http://reidhoffman.org/linkedin-pitch-to-greylock/
We will update this article when the videos are online.
Here ilinks from MediaPost and AdWeek. about digital bootcamp. Their articles are more complete, they didn’t have to go look at an apartment.
Its not about the code, its about the problem you solve.
How to reach those brands.
Here is Digital Book Camp Schedule and Speakers Information
Boot Camp for Digital Start-Ups is an afternoon intensive with some of
the best minds in the business. Produced by GrownUpMarketing and sponsored byY&R Spark Plug (the agency’s innovation incubator), this program will provide ammunition for succeeding with funders, recruiters, the press, and advertisers (brands and agencies).
You will come away better armed with valuable connections and everything you need to increase your odds of winning on the battlefield.
Five Extraordinary Sessions
Master of Ceremonies: Jerry Shereshewsky, Partner, GrownUpMarketing
1:00 – 1:20pm: Opening Keynote: David Sable, Global CEO, Y&R
Session 1 (1:20 – 2:10pm): Getting Funded Beyond Friends And Family
Draw insights from the funders and the funded on the do’s and don’ts to raising money.
Moderator: Vanessa Colella, Managing Director, Global Venturing at Citi
Chris Fralic, Partner, First Round Capital
Joanne Wilson, Angel Investor, Blogger
Sharam Fouladgar-Mercer, CEO/Co-
founder, AirPR (recently funded)
Missy Godfrey, Former CEO, SocialFlow (recently funded)
Session 2 (2:20 – 3:10pm): Hiring Top Guns
Learn when to pull the trigger on hiring, how to work with recruiters and what it takes to attract the best talent.
Moderator: Michael Frankfurt, Partner, Frankfurt Kurnit Klein & Selz
Allison Hemming, CEO, The Hired Guns
Lynne Seid, Partner, Heidrick & Struggles
Adam Chandler, Senior Vice President, Jumptap
Melissa Goidel, Chief Revenue Officer, Refinery29
3:10 – 3:30pm
Session 3 (3:30 – 4:20pm): Working With Agencies And Their Clients
Understand why revenue generation and building long-term relationships requires a well orchestrated attack from both sides.
Moderator: Brian Perkins, Founding Partner, Brian Perkins Ventures
John Vail, Chief Marketing Officer, PrizeLogic
Jack Haber, VP Global Advertising & Digital, Colgate Palmolive
Dawn Winchester, EVP/Chief Marketing Service Officer, RG/A
Carl Fremont, Global Chief Digital Officer, MEC
Session 4 (4:30 – 5:20pm): Getting Noticed Without Going Broke
Learn the art & science of speaking engagements, sponsorships and marketing yourselves.
Moderator: Shelly Lipton, Partner, GrownUpMarketing
Lisa LaCour, VP Global Marketing, Outbrain
Marc Fischman: CEO/Co-Founder, Hyperactivate
Renee Edelman, SVP, Edelman Public Relations
Luanne Calvert, CMO, Virgin America
Session 5 (5:30 – 6:20pm): Crossing The Chasm: From Start-up To Becoming ‘Real’
Get insights from companies that made it across. Learn what to abandon and what to keep from your start-up days.
Moderator: Scott Kurnit, CEO/Founder, Keep Holdings
Jeff Pulver, Co-Founder, Zula and VoIP provider Vonage
Yair Goldfinger, Co-Founder/CEO, AppCard
Sharon Feder, Chief Digital Officer, Rachael Ray/Watch Entertainment
Lance Maerov, SVP Corporate Development, WPP
6:30 – 8:00pm: Networking Reception
Enjoy some social lubricants along with lots of card munching.