b. Our backgrounds in technology, design, advertising, and manufacturing makes us the best suited to understand our makers and consumers. We have considerable experience leading integrated marketing campaigns and strategy for some of the best brands in the world including Apple, Google, Nike, Prada, HBO, and LA Times.
c. Focus on clean design: We spend a lot of effort on the look of the website, offline content, photography and high quality content. This is something that we don’t compromise on and it pays in the long run.
d. Curation: We select each of our designer very carefully. We have a queue of designers who have applied to be part of Madesmith. However, we make sure that they all meet our list of criteria.
e. Closed maker community: We have a high-quality closed community where makers can share their business questions, talk to experts and each other.
3. How did it help you win?
4. What were the alternatives, what did it replace?
5. What did you learn to do better?
a. Only work with people who are nice and are interested in making productive human connections. It’s never all about business.
b. Never compromise on quality and design.
c. Be extremely grateful to everyone who has helped you along the way, no matter how small the aid is. This includes customers who give you feedback, bloggers and journalists who cover you, your hardworking teams… and most of all, in our case, our makers.
a. We’ve learned to trust our instincts and knowledge. We have learned to only work with people we like, and feature collaborations that we truly love. Usually, the pieces that we absolutely love, our customers also respond very well to as well.
b. Never be afraid to introduce yourself and your business to the right partners. We reached out to a few publications who we thought would be a good fit for our brands, and they responded very well to our concept and openness around our business. And now, we have a few partner collaborations coming which will help expand our reach.
Sumeera Rasul grew up in manufacturing and international trade business. She started her career in technology and later worked as an Executive Producer for some of the world’s best companies such as Apple, Google, R/GA and BBDO.
In 2007 Sumeera successfully revived her family’s handmade textile business under Dia Living working with artisans from all over the world.
Following her tenure in technology, advertising and manufacturing, Sumeera founded Madesmith in 2012. Madesmith promotes designers and makers producing locally and sustainably in the United States. Madesmith also provides tools, consulting services, and community platform for these designers and makers.