Its both bricks and mortar store and a very cool app. Here is LINK to the website. http://the-new-stand.com/
The New Stand is located in a conventional newsstand space in the subway station on 14th St near the L line the NewStand is not a conventional news stand.
Their products are up market. They are hipster. If you join and pre-pay you get half off on all the members only weekly discounts. They have selected content on their app which you access by swiping right. Add $100 and get $150 purchase credit. Its a well thought out focused app for their market.