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What business is Linkedin?

What business are you in? Its a hard question.
What business is Linkedin?
See their 10 year anniversary video.
They are in the business of helping their users dream bigger.
Its not a platform, its not mobile, its not an organizer, its not technology. Your user doesn’t care about technology. If they did you would have to read an users manual. Your user wants you to solve their problem.
And thats what Linkedin does, and well does.
To another 10 years and many more, making their users dream bigger. And when those dreams get answered, letting them create new dreams.

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