Cross-posted on Flack’s Revenge
I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors.
It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 subway line, too close to keep me from work’s orbit). Some of the most interesting things are not in the program – they occur “interstitially”, during networking and conversations in-between sessions.
E.g. at the happy hour on Wednesday I chatted with a number of very compelling startups and established players. I list a few below, and also include some of the top tweets related to the event.
- Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs.
- Adaptive Campaigns – It’s a programmatic real-time engine that delivers the most relevant ad content for every impression; there’s some pretty interesting predictive tech behind Adaptive.
- Algomizer – Interesting Israeli tech that helps improve online marketing results.
- MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions.
- Sigmoid – Big data analytics, applied to advertising (and other markets).
- Wynzyn – Incentivizes consumers to watch ads – they have some pretty incredible attention and conversion numbers.
DEATH TO AD TECH; LONG LIVE AD TECH: Terry Kawaja
Founder & CEO, @LUMA_partners Closing keynote of an awesome ad:tech New York #adtech16 pic.twitter.com/8BwBzdbLWY
— Daniel Elder (@DanMacMan) November 3, 2016
VR isn’t just about empathy or experience, must move from entertainment to engagement, exposition to extension @optimusprimus #adtech16
— David Polinchock (@polinchock) November 3, 2016
Digital surpasses TV – mobile is the biggest digital segment – wow @geofframsey @eMarketer #adtech16 pic.twitter.com/8gyUQIKHyA
— Sarah Fay (@sarahfayboston) November 2, 2016
“Stop interrupting what people are interested in, become what they are interested in.” @davidbeebe of @MarriottIntl. #adtech16
— Priya Mony (@Priyster) November 2, 2016
“On average, people check their phones 46 times per day.” –@geofframsey #adtech16 #adtechNY @adtech (citing a 2015 @Deloitte study) pic.twitter.com/S5E4kQPaHG
— eMarketer (@eMarketer) November 2, 2016
“The three unstoppable trends: globalization, demographic shifts, and digitalization.” @rishad #adtech16 #marketing
— ad:tech (@adtech) November 2, 2016