I’ve only been to two Economist events. They were both excellent. The content is spot on, just like the magazine but whats really special are the people who you meet. Economist readers are special. They are smart. They are the 1% of those who you want to do business. Those here have authority, budget and problems to solve. Learn, make new friends and business contacts.
The Big Rethink US
The Age of the Entrepreneurial CMO
March 5, 2015
New York | Time Warner Center
To win at marketing today requires the mentality of a lean start-up, flexible organisational
structures and a keen understanding of cutting-edge technology.
Enter the age of the “entrepreneurial CMO”—a new generation of marketing professionals, known
for their speed, agility and the ability to scale on a tight budget. This breed of leaders sees trends
emerging from around the corner and leverages them to engage customers in innovative and
powerful ways.
This year’s Big Rethink features the most entrepreneurial chief marketing officers from Fortune
1000 companies and innovative startups, as well as visionaries and practitioners from the world’s
leading advertising and marketing agencies, to explore ways entrepreneurial CMOs are leveraging
social, economic and technological upheavals to reinvent marketing for a new age.
Chaired by The Economist’s media editor, Alexandra Suich and marketing correspondent, Charlotte
Howard, The Big Rethink presents global insights from The Economist in the form of interactive
conversations, curated strategy sessions, and actionable insights that engage an influential
community of senior marketing executives, thought leaders, innovators, and entrepreneurs.
As social technologies evolve, customer engagement takes on ever-greater importance.
Subsequently, the job of a CMO is expanding more than ever before. CMOs who behave like fastmoving
entrepreneurs—combining scientific precision with artistic passion, marshaling financial
and technological resources from diverse places, leading global teams and exploiting new
technologies to drive growth—will win.
At The Big Rethink 2015, join Economist editors and special guests from sectors such as retail,
manufacturing, technology, financial services, and beyond to hear front-line stories, ideas, and
tactics from the world’s leading entrepreneurial CMOs.
Chairs and moderators
Matthew Bishop, Globalisation editor, The Economist
Charlotte Howard, Marketing correspondent, The Economist
Alexandra Suich, Media editor, The Economist
Confirmed Speakers:Neeraj Agrawal, General partner, Battery Ventures
Heidi Browning, Senior vice-president, strategic solutions, Pandora