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FOR IMMEDIATE RELEASE
It’s All Digital Now: Ad Age Brings Together Brand, Technology and Media Leaders at Marquee Annual Conference
Burger King, Visa, Acura, Adobe, Beats, and Frito-Lay among brands setting the post-digital marketing agenda
NEW YORK – FEBRUARY 9, 2015 — Advertising Age, the leading source of news, intelligence and conversation for the global marketing and media community, will host the ninth annual Digital Conference in New York City, April 14-15th. Curated by the editorial team at Ad Age, Ad Age Digital is the preeminent event bringing brands, media, agencies and technology players together to set the agenda for the year ahead in marketing. This year’s focus will be the post-digital marketing landscape.
Anything can happen on the Ad Age Digital stage –in previous years executives from Twitter, Spotify and Tumblr have launched major advertising initiatives at the event. This year promises to be no exception, with some of the world’s biggest brands appearing to discuss hot-button topics including: discovering the post-digital landscape, how brands can elevate their stories from simply storytelling to the value of story-making, the challenges with data, the future of media buying and designing for a mobile-centric experience.
Industry leaders will offer ground-breaking interactive conversations, debates and interviews breaking down the most pressing challenges the industry is facing, and will offer a roadmap for where to find the best opportunities. Confirmed speakers (with more to be announced) include:
Michael Roth, CEO, Interpublic
Eric Hirschhorn, CMO, Burger King
Justin Smith, CEO, Bloomberg Media Group
Sabrina Caluori, VP, Digital and Social Media, HBO
Ann Lewnes, SVP and CMO, Adobe
Dan Roth, Executive Editor, LinkedIn
Omar Johnson, CMO, Beats
Michael Accavitti, GM and SVP, Acura
Ram Krishnan, SVP and CMO, Frito-Lay North America
Jenna Fagnan, President, Tequila Avión
Participants can look forward to the following highlights:
· An in-depth look at the future of storytelling – story-making – where brands tap into the stories people are creating and sharing with each other.
· The power of failure. Brand leaders talking candidly about how failures set the foundation for larger success.
· Understanding how to make data more meaningful if 90 percent of it is “crap,” according to Kraft. This is a follow-up conversation from their discussion at the 2014 Ad Age Data Conference.
· Exploring how to transform the agency model to ensure marketers are getting what they need from their agency partners.
· Addressing the shift in metrics that’s focused on time and attention as the new currency.
Individual early registration tickets are $1,795 through February 27, and $2,200 after. Groups of three or more automatically receive $100 off each ticket. For more information and to register, please visit www.adage.com/digital2015. The co-presenting sponsors for this year’s conference are Catapult and Eyeview, along with support from the following additional sponsors: AudienceScience, Conversant, Foursquare, GumGum, Kantar Media, MRM//McCann and Uber.
About Advertising Age:
Advertising Age is recognized as the leading global source of news, analysis and inspiration for the marketing and media community. Advertising Age includes ongoing coverage of strategic topics for marketers from mid to large companies complemented by breaking news and a database of the world’s best creative. The 84-year-old publisher produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Agency A-List, and the annual Agency Report.