Toy Fair 2015 is coming up. As toys, computers and consumer electronics all blend into similar user experiences I have always found Toy Fair to be a great place to get surprised. And that is an always good thing. TOY FAIR 2015 Registration
REMINDER: WEBINAR THIS THURSDAY ON VALUE OF PLAY RESEARCH
January 26, 2015 | The Toy Industry Association (TIA) is reminding industry stakeholders of an upcoming webinar entitled “The Value of Play: A Generational Perspective,” taking place this Thursday, January 29th from 2 to 3 p.m. (Eastern).
Presented by Dr. Suzanne Martin, principal at Martin Research Consulting, the webinar will examine research results on the role of play in children’s lives, conducted as part of TIA’s industry-wide campaign on the value of play.
The webinar will provide companies with top-line information from 2,000 Gen X and Millennial parents regarding the level of importance parents place on play, the perceived benefits of play, and which type of play is seen as most valuable. The webinar will also provide insights into how toy purchasing and play patterns adjust with the family structure.
Webinar registration is free for TIA members and $49 for non-members.
Questions from members and industry stakeholders may be submitted in advance; to the extent possible, answers to these questions will be discussed during the presentation.
“The Value of Play: A Generational Perspective” will be recorded and available post-event in the Knowledge Network section of the TIA website for those who are unable to participate live.